If any concept has been trivialised, misunderstood and abused in the last 10 years it has to be innovation. Yet, companies, organisations and individuals who continuously challenge their business and continuously come up with new ideas are the ones that thrive in complex and uncertain times. If anything, true innovation is more critical now than ever.
Reliance on ‘innovation programs’ from third parties like well meaning bureaucrats is not the answer. Understanding the dynamics and systemic features of innovation are vital. Lessons can be learned from watching successful, innovation driven companies and there are four key drivers for innovation:
- Creativity – process by which ideas are generated, connected, and transformed into things that are valued.
- Design – a process and philosophy that can abstract real world issues and iteratively develop practical, refined solutions
- Collaboration – working with others creatively to bring about results faster, better or in more complex forms.
- Community – a supportive network of people with common goals, values or interests.
Emergent Form 
I agree; true innovation is essential for success in today’s world.